Podcast

Join the Medical Consulting Group podcast as we tackle the most pressing industry issues and discuss practical, experience-backed strategies for dealing with them.

Newest Episode

Corcoran Series: Highlights from the ASCRS Meeting in Boston

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Join us for this episode where Corcoran consultants Mary Pat Johnson and Brandy Sperry review some of the topics from the 2024 annual ASCRS meeting in Boston and discuss how they might impact ophthalmic practices and ASCs.

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More Episodes

Revenue Cycle Management – Strategies For The Future

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In this episode of the Medical Consulting Group podcast, MCG managing principals Bill Rabourn, Rob McCarville, Erin Malloy, and revenue cycle director Christie Dockum discuss the evolving landscape of Revenue Cycle Management, touching on trends such as labor shortages, automation, and the newly-passed No Surprises Act from Washington D.C.

Digital Marketing in 2022

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Building a strong brand in 2022 starts with effective digital marketing. As patients and users demand 24/7 access to relevant information, businesses and practices must accommodate and educate, while maintaining on-brand messaging and visuals within the digital landscape.

In this episode of the Medical Consulting Group podcast, the MCG creative team identify and discuss industry news, strategies, tools and best practices that can help practices achieve digital marketing success in 2022.

Cybersecurity: Protecting Your Practice or ASC

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How secure are your systems and network? Can your employees detect a phishing email? Is your website protected from brute force attacks?

In today’s episode IT experts Brendan Gallagher, David Kaplan, and Daryl Brown from MCG discuss common threats and tactics used by malicious parties in cyberspace and what steps employers and employees can take to ensure everyone practices good cyber hygiene.

Office-Based Surgery – Risk or Reward?

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Office-based surgery (OBS) is a topic inspiring mixed feelings, ranging from eager interest to concern, within the medical industry. Still, that didn’t stop our consultants from kicking aside the eggshells to dive right into it during our latest podcast episode!

How to Plan A Medical Business Strategy That Works

Luck is great, but it’s not a reliable method for achieving medical business success. A strategic plan, on the other hand, is absolutely essential. However, not all strategic plans are created equal. The plans that actually help shape real change and practice growth share certain commonalities. In this episode of the Medical Consulting Group Podcast, MCG…

What COVID Taught Us About Medical Marketing in 2021

If COVID-19 taught our team anything, it’s that past strategies for medical marketing should stay in the past. In 2021, it’s time to explore new ways of thinking that reflect what patients today are actually experiencing. In this episode, our team’s creative marketing experts identify 3 examples of 2021’s most relatable patient experiences and how we…

Why ASCs Are Bringing Physicians & Hospitals Together

In this episode, Medical Consulting Group managing principals Stephen Sheppard and Robert McCarville explain the two unique sets of motivators behind why more physicians and hospitals are taking on ambulatory surgery center joint ventures. Kicking off with a brief but interesting history of joint venture ASCs, Steve and Rob discuss how time and technology have…

5 RCM Outsourcing Myths Stunting Your Revenue Growth

In this episode, MCG Managing Principal Rob McCarville, Principal Erin Malloy, and Consultant Tonya LaRue debunk 5 myths about outsourcing revenue cycle management that are keeping practices and ASCs from looking into options that could increase their revenue. Submit A Medical Business Question for Future EpisodesSubmit an issue affecting your practice or ASC to podcast@medcgroup.com, and…

How to Stay Plugged in Without 2020 National Medical Industry Meetings

The pioneer behind every Medical Consulting Group podcast episode is YOU.  How? That’s what our multi-specialized team of Medical Consulting Group managing principals and medical business consultants are here to explain. With the cancellation of yet another national medical industry meeting (AAO), now is the best time to remind listeners just how this podcast is…

Patient Builder – A Win for Doctors/Clinics and A Win for Medical Device Companies Trying to Add Value

Would you attract the attention of your customer if you could offer a way to bring them more patients? Consider Patient Builder. Today, we talk to Bill Rabourn, founder and managing principal of Medical Consulting Group in Springfield, Missouri.  Bill and his team have a unique view of the medical device world in that they consult…

What Patients Want to Hear from Ophthalmology Practices NOW

The shutdown had a catastrophic effect on the long-held, unconscious understandings that existed between eye doctors and patients in the past. Understandings like… “Your eye doctors/eye surgeons are always here to meet your needs.”“It is safe to visit your eye care clinic.” In today’s podcast, Medical Consulting Group explains why medical marketing is a significant…

The Bright Side: A Cataract & Refractive Surgeon Speaks to Opportunities in the COVID-19 Era

In this episode, we talk with MCG consultant Bill Rabourn and Missouri ophthalmologist Dr. Thomas Prater, a cataract and refractive surgeon from Mattax Neu Prater Eye Center and Surgery Center.  Many people are understandably experiencing some fatigue when it comes to the topic of COVID-19. And yet, it’s still a topic that’s affecting ophthalmic practices…