Medical Marketing
Customized ophthalmic marketing strategies to grow and maintain your practice
Attract NEW Patients and Retain CURRENT Patients
Medical marketing is how you keep your practice at the forefront of patients’ minds. The Medical Consulting Group Creative Team works exclusively in full-service ophthalmic marketing. Led by a consultant with more than 30 years’ experience in medical marketing, our Creative Team specializes in web design and development, graphic design, medical writing, social media management, digital advertising, and video production, to offer comprehensive strategies as an integrated part of your team.
Whether you are trying to figure out how to start marketing a practice or looking to change up your current efforts to maximize ROI, the Creative Team plans, executes, monitors, and updates your strategy as needed to keep driving patients to your practice.
How We Drive Patients to Your Practice with Medical Marketing
First, what are you trying to accomplish with your marketing? We help identify your goals so that we can more accurately evaluate the success of current and future marketing strategies.
Once we know what marketing success looks like to your business, we can select the best marketing and advertising tools to communicate your messages and reach specific audiences, whether it is patients or prospective referral sources.
Though the tools change overtime, they fall into three main categories:
- Traditional Marketing
- Brochures, direct mail, logo design/branding, newsletters, billboards, photography, posters/flyers, press releases, print ads/misc. print pieces, radio, signage, TV commercials
- Digital Marketing
- Google analytics, social media management, social media ads, web banner ads, in-stream radio and video ads, online reputation management, retargeting ads, web video production, mobile ads, pay-per-click (PPC) ads, podcast production, streaming radio ads
- Web Development and Management
- ADA/WCAGE compliancy, online forms, patient education, responsive website design, search engine optimization (SEO), URL/domain purchase, website security, website development
Your Eye Care Marketing Is Covered
Your goals, audience demographic, and budget will determine which of these are used in your marketing strategy. Start being even smarter with your marketing budget and develop a strategy that works. Request a free consultation at Medical Consulting Group.