Articles
Our experts share their advice and recommendations in the industry's leading publications.
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Using Data Monitoring to Drive Practice Success
As an ophthalmologist, your treatment decisions are based largely on scientific data coupled with patient feedback. Are you approaching practice operations in the same way?
Like patient care, business decisions within your practice should be based on data-driven insights acquired through the regular tracking and monitoring
of key metrics. What you cannot see may be costing you money and affecting your ability to provide quality treatment. So, what areas should you be monitoring to ensure the smooth operation and administration of your practice?
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How is Technology Affecting Patient Engagement?
Virtual patient education, online portals, and AI are transforming patient engagement and enabling better care.
Interactions with patients take many forms, from conversations with the front desk staff to personal consultations with the doctor to surgery. Patient engagement is at the heart of health care.
Emerging technologies are changing patient engagement. Tools such as virtual patient education, online patient portals, and AI offer ways for ophthalmologists to interact with and serve their patients more effectively. Though distinct, these technologies often combine to streamline practice operations and empower patients to make informed decisions about their health care.
Is Your ASC Struggling to be Profitable?
Operating an ASC comes with many challenges. However, the primary goal of all that’s done is to turn a profit by delivering the best care possible to patients in a compassionate and professional manner. But, if your ASC is struggling to keep out of the red, it may be time to review the center’s business operations to see where improvements or updates can be made. So, what do you look for and what are some areas that can be tweaked to bring your ASC back to profitability?
Increase Revenue with Proactive Patient Scheduling and Recall
In today’s competitive market, keeping patients engaged is a critical piece of your practice or ASC’s overall financial health and success. Whether it’s no-shows, cancellations, or follow-up care, missed appointments can cost money, create a revolving patient base, waste valuable staff time, and reduce the effectiveness of care.
Can Advertising Through Streaming Media Benefit Your Practice or ASC?
Now more than ever, ophthalmic practices have a choice about where to spend their ad dollars. With the rise of streaming media, many people have opted to consume a variety of content from on-demand, internet-based services such as Netflix, Spotify, and YouTube TV….
Pop Quiz – Creative Branding for Practices and ASCs
For ophthalmic ASCs and practices, creativity plays an important role in brand-building. Strong brands create original content, communicate to their audience with compelling copy, engage users on social media platforms, and execute effective marketing campaigns…
Tips for Building an ASC from the Ground Up
A new business venture is a demanding and complex process. This is especially true of the establishment of an ambulatory surgery center (ASC) because it requires adherence to various regulations, certifications, and compliance matters before the facility becomes fully operational. The rewards of owning and managing a successful ASC, however, can be well worth the work.
Can Talking, Texting, and Emailing Really Boost Your Bottom Line?
Owning and operating a medical practice is challenging. In addition to patient care, physician owners must wear many hats for their business to operate effectively. The daily routine of juggling priorities can sometimes be all-consuming, and as a result, opportunities to grow your business may get overlooked.
Better Collections for Your Practice? Analyze Touchpoints
A chain is only as strong as its weakest link. Each link relies on the other to keep the system operational. The modern ophthalmic practice is no different: Doctors, staff, and information systems interface and cooperate to create a final product. For ophthalmic practices, the final product is the full-length patient experience, or the patient journey.
Opportunities Abound: Embracing Workforce Challenges
The U.S. labor force is undergoing a massive (and permanent) transformation, spurred to a dizzying pace by the COVID-19 pandemic. In 2021, an average of 3.9 million U.S. workers quit their jobs each month.1 What is being referred to as “The Great Resignation,” which shows no signs of slowing down in 2022, has disrupted industries and upended the employer-employee relationship.
How to Offer CXL Successfully
Keratoconus is a relatively rare corneal condition that is underdiagnosed.1 Visual symptoms of keratoconus were traditionally managed by primary care optometrists with rigid gas permeable and scleral lenses. Patients were referred to a cornea specialist when the disease reached an advanced stage. Despite the 2016 FDA approval of the first CXL system to treat patients with progressive keratoconus (now known as iLink, Glaukos), some ophthalmologists have refrained from offering the procedure because of episodic payor denials, a lack of practice resources required to file reimbursable claims, and other practice management issues.
CRST magazine June 2022 issue
The importance of an organization’s website depends on the goods and services being offered. For example, restaurants can forego a website and instead easily publicize their menus and hours of operations and share images of their featured dishes for free on Facebook. By contrast, ophthalmology practices cannot—and should not—rely on a social media account to brand and market their services.
EyeWorld, April 2022
For ophthalmic practices to thrive in 2022, effective digital marketing strategies are a must. Some owners may “think” their business’s digital profile is in good shape, when in reality so much more could be being done. Here are a few touchpoints every ophthalmic practice should consider when organizing and strategizing digital efforts.