PatientBuilder

PatientBuilder

Leverage the power of your brand with a turn-key marketing program.

Watch Your Medical Business Grow

Are you a corporation or practice looking to integrate new technology? Is your marketing for that device on target, supporting brand goals, and compliant? PatientBuilder is a turnkey Medical Consulting Group program that develops and manages the entire spectrum of a brand’s consumer marketing experience.

From customized marketing materials designed to capture attention and educate physicians and patients about a device to convenient e-learning platforms designed to educate physicians about how to use and integrate a new device into their practice, PatientBuilder helps generate a return with every consumer marketing dollar invested.

Brand-Building Services

Physician & Patient Education

Using device manufacturer education and marketing materials, we work with practices to create education materials and media plans specifically for patients

Sales

We partner with sales representatives and physicians to evaluate patient education and marketing needs (market website analysis, media, and budget planning).

Brand Protection

With a customizable online selection of materials, we help you consistently communicate an on-target message, reinforcing your brand message.

Product Management

We identify a product’s competitive points of difference and shorten the ROI timeline for new product launches.

Practice Management

We identify objectives, analyze financial positions, scope out competition, evaluate market trends and demographics, and unearth opportunities.

Co-Op Management

We help practices and device manufacturers optimize their co-op consumer marketing investment with monthly reporting in compliance with Stark and Sunshine Laws.

Customized Marketing Materials

Through the online PatientBuilder portal, practices and device manufacturers have access to patient education and marketing tools that may be customized with their brand information.

These customizable materials include:

  • Digital marketing pieces (Google Ads, social media ads, etc.)
  • Pre-written social media posts and content
  • Custom-designed logos
  • Targeted mailing lists
  • Personalized television and radio scripts
  • Corporate outreach materials, payroll inserts, HR brochures, and posters
  • Patient education materials and satisfaction surveys
  • Physician referral letters
  • Professionally designed print ads, brochures, and letters
  • Direct mail campaigns, from creation to fulfillment
  • Eye-catching newsletter templates
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