Articles

Our experts share their advice and recommendations in the industry's leading publications.

Newest Article

Can Advertising Through Streaming Media Benefit Your Practice or ASC?

Now more than ever, ophthalmic practices have a choice about where to spend their ad dollars. With the rise of streaming media, many people have opted to consume a variety of content from on-demand, internet-based services such as Netflix, Spotify, and YouTube TV….

Read More about Can Advertising Through Streaming Media Benefit Your Practice or ASC?

More Articles

Can Advertising Through Streaming Media Benefit Your Practice or ASC?

Now more than ever, ophthalmic practices have a choice about where to spend their ad dollars. With the rise of streaming media, many people have opted to consume a variety of content from on-demand, internet-based services such as Netflix, Spotify, and YouTube TV….

Pop Quiz – Creative Branding for Practices and ASCs

For ophthalmic ASCs and practices, creativity plays an important role in brand-building. Strong brands create original content, communicate to their audience with compelling copy, engage users on social media platforms, and execute effective marketing campaigns…

Tips for Building an ASC from the Ground Up

A new business venture is a demanding and complex process. This is especially true of the establishment of an ambulatory surgery center (ASC) because it requires adherence to various regulations, certifications, and compliance matters before the facility becomes fully operational. The rewards of owning and managing a successful ASC, however, can be well worth the work.

Can Talking, Texting, and Emailing Really Boost Your Bottom Line?

Owning and operating a medical practice is challenging. In addition to patient care, physician owners must wear many hats for their business to operate effectively. The daily routine of juggling priorities can sometimes be all-consuming, and as a result, opportunities to grow your business may get overlooked.

Better Collections for Your Practice? Analyze Touchpoints

A chain is only as strong as its weakest link. Each link relies on the other to keep the system operational. The modern ophthalmic practice is no different: Doctors, staff, and information systems interface and cooperate to create a final product. For ophthalmic practices, the final product is the full-length patient experience, or the patient journey.

Opportunities Abound: Embracing Workforce Challenges

The U.S. labor force is undergoing a massive (and permanent) transformation, spurred to a dizzying pace by the COVID-19 pandemic. In 2021, an average of 3.9 million U.S. workers quit their jobs each month.1 What is being referred to as “The Great Resignation,” which shows no signs of slowing down in 2022, has disrupted industries and upended the employer-employee relationship.

How to Offer CXL Successfully

Keratoconus is a relatively rare corneal condition that is underdiagnosed.1 Visual symptoms of keratoconus were traditionally managed by primary care optometrists with rigid gas permeable and scleral lenses. Patients were referred to a cornea specialist when the disease reached an advanced stage. Despite the 2016 FDA approval of the first CXL system to treat patients with progressive keratoconus (now known as iLink, Glaukos), some ophthalmologists have refrained from offering the procedure because of episodic payor denials, a lack of practice resources required to file reimbursable claims, and other practice management issues.

CRST magazine June 2022 issue

The importance of an organization’s website depends on the goods and services being offered. For example, restaurants can forego a website and instead easily publicize their menus and hours of operations and share images of their featured dishes for free on Facebook. By contrast, ophthalmology practices cannot—and should not—rely on a social media account to brand and market their services.

EyeWorld, April 2022

For ophthalmic practices to thrive in 2022, effective digital marketing strategies are a must. Some owners may “think” their business’s digital profile is in good shape, when in reality so much more could be being done. Here are a few touchpoints every ophthalmic practice should consider when organizing and strategizing digital efforts.

A Path to Cybersecurity

In the cybersecurity landscape, the only constant is change. There are new attacks and breaches every single day. How can a practice begin to keep up with ransomware, phishing attacks, vendor breaches, bad actors, and the regulatory environment? It feels like an overwhelming problem with no relief in sight, and it’s enough to make many practices throw up their hands and leave their fortune to fate. It doesn’t have to be this way. Taking an incremental, stepwise, practical approach, you can make a difference in cybersecurity posture and help protect your practice and maintain compliance.

Revenue Cycle Success: Are You Leaving $ On the Table?

For Ophthalmic ASCs and practices, “Efficiency & Predictability” should be the aim of your Revenue Cycle Management (RCM) team. Neglecting your front-end RCM processes will end up costing you (potentially) big $ on the back end. Addressing inefficiencies in your RCM department is an obvious strategy, maintaining a level of predictability represents a more nuanced…