WHAT CLIENTS ARE SAYING ABOUT MCG

Here is what a few of our clients say about Medical Consulting Group:

PRIVATE PRACTICE

"I want to take a moment and thank you for your involvement and guidance, which has allowed our practice to have great success. Your knowledgeable team has provided support in staff development, financial expenditures, advertising and marketing, strategic planning, growth strategies, and especially the development of our successful ASC. MCG is comprised of highly qualified individuals with extensive experience in developing a successful practice from the ground up. After creating a customized plan of action, your unique recommendations have assisted our practice in achieving goals and experiencing procedure growth. We have enjoyed success only because of a great business relationship with Medical Consulting Group."

Alan D. Shiller, MD
Shiller Vision Centers

"Certainly, much success and benefit has resulted from our opportunity to have engaged your services over the past several years. This would include changes and improvements in the infrastructure of our busy clinical practice, as well as marketing refinements, and certainly not least of which has been the development of an extremely efficient and successful ambulatory surgical center. I have in the past and certainly will continue to recommend your services without reservation."

Louis D. Nichamin, MD
Laurel Eye Clinic

"On behalf of all the doctors at Mattax•Neu•Prater Eye Center, I wanted to drop a quick note to thank the creative team at MCG for your outstanding work. Since you have been handling our marketing pieces, we have seen an overwhelming increase in the level of detail and professionalism throughout our print, radio, and television advertising. Unlike many ad agencies, your team has an in-depth knowledge regarding the business of ophthalmology, and it clearly shows. Our ads are targeted, eye-catching, and most of all, highly effective. Much of the growth that Mattax•Neu•Prater Eye Center has experienced can be directly attributed to your creative excellence. Thanks again, and keep up the great work!"

Thomas G. Prater, MD, FACS
Mattax Neu Prater Eye Center

CORPORATE EDUCATION

"MCG has the facilities to take care of everyone in the school and the experts are there. I got more out of that two-and-a-half days that is pertinent to growing my business in my region than any other training I have attended in my seven years with the company. It has really given me a new perspective on how to approach my customers. Can we go back later this year for more training?"

Bausch & Lomb, Surgical Sales Manager

"My team of region managers and senior medical sales representatives attended the MCG School of Business.  It was of great value to them and to Santen since we were all able to get into the minds of our doctors and find out what is important to them.  This makes for better relationships with our doctors since it deepens our understanding of their practices.  It also makes them realize that we (Santen) are interested in them and their well being.  It, therefore, makes it easier to sell our products.  I would recommend this course for any medical sales team that sells in this competitive environment, since it will set your representatives apart and they will be held in higher esteem by their doctors."

Rosemarie Vertullo
Vice President Sales
Santen, Inc.

ASC DEVELOPMENT & MANAGEMENT

"I greatly appreciate all of MCG‘s efforts. I rate the program a '10,' not just for the value I've gained moving forward, but also to see the pathway I'm currently on is correct. Please congratulate the rest of your team for me."

William Mitchell, MD

"Working with MCG is great.  We have confidence in MCG to go the extra mile to handle whatever issue in which we need assistance.  MCG seems to have endless resources to meet our needs. "

Stacy Perdue, Administrator

"Just a short note to thank MCG, for your help in getting our ASC project up and running.

Dr. Updegraff and I were very pleased with the help MCG provided in getting the project completed and were even happier with the way you helped us move efficiently through state licensing and Medicare certification surveys. Thanks again, Rob and Steve."

Ron Lawson, COE, Practice Administrator
Updegraff Vision Laser and Surgery Center

PATIENTBUILDER.COM

"A lot of ophthalmology practices have offices in smaller towns. Different locations require a different marketing tool,” says Joan Wahlman, marketing director at Mann Eye Institute. The company uses PatientBuilder to target prospects by ZIP code or type of service that may interest the prospect. Wahlman adds, “I can pick one of my offices and target a ZIP code…or cataract patients…it will sort for me and let me know how many potential patients are in that ZIP code.” Once a customer list is chosen, the marketer can select from various messages and designs to create a postcard. PatientBuilder develops the postcard and mails it for the practice.

Mann Eye Institute has saved $5,000 to $10,000 on direct mail campaigns, print ads, and posters since it signed up last fall, mostly on time developing ads, which would have required the services of a graphic designer, Waldman says. And because of savings on staff time, she can run more direct mail campaigns. In the past, Wahlman simply mailed a letter from new doctors to prospective clients because it was easier than designing a postcard to meet bulk mail specifications. “There is more and more focus on direct mail, but it hasn’t been popular because of the time to put together a campaign,” she said.