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Medical Websites
Building A Digital Strategy
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If you do a web search for your name or your practice, what will you see on page one of the search results? Do you appear near the top of the page…or closer to the bottom?
Your medical website can be state-of-the-art ‘drop-dead’ gorgeous, but if it ranks lower than your competitors’ sites in search results, you will never know how much traffic that could have been driven to your website has gone instead to a website with better search placement.
Why do some websites appear higher in search results than others? The answer is search engine optimization (SEO).
What can Medical Consulting Group (MCG) do for you?
MCG provides a full-service approach to website management, search engine optimization, analytics, and marketing. Our products and services include, but are not limited to:
- Medical Website Management
- Search engine optimized websites
- Standards-compliant website code that meets current CSS and XHTML web standards
- Rich website analytics that provide a complete profile as to how a website is being used, such as:
- What geographic location visitors are coming from
- How many users are visiting the website
- How long visitors are staying on the website
- What keywords are leading visitors to the website
- The most popular pages of a website
- Pay-per-click online advertising managed by a certified Google AdWords Professional
- Development of important keyword phrases that will have the best results in the search engines
- Analysis of local market and the best places to include online ad placement through Google AdWords and banner ads on important local websites
- Submission of a website to all the major search engines (Google, Yahoo, MSN) as well as many others that are relevant and important
MCG partners with industry leaders, such as:
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What is search engine optimization?
Wikipedia defines SEO as “the process of improving the volume and quality of traffic to a website from search engines via ‘natural’ (‘organic’ or ‘algorithmic’) search results.”
Typically, the higher a site appears in the search ranking, the more visitors it will receive from the search engine. SEO may target various types of search, including image search, local search, and industry-specific vertical search engines.
Search engine optimization has evolved to encompass more than simply placement or submission to the primary search engines; it has become an overall strategy for gaining the best possible placement of a website, which translates into educating and marketing more products and services to more customers.
Why is search engine optimization (SEO) important?
Typically, the higher the search engine rank, the more traffic a website receives. Since web users hardly ever read past the third page of search engine results, it is important for a website to be ranked as high as possible. More visits to a website give that website more of an opportunity to market, educate, and sell products and services. In addition, more than 80% of users of the Internet begin a session by visiting a search engine to locate information. Achieving placement on the first page of search results requires design, planning, and the correct strategy, since the first page only contains ten search results; it is not unusual for hundreds of thousands of websites to compete for a top ten placement.
How does a medical website become "search engine optimized"?
First, the design, content, and the underlying code of the website must make sense and take the site’s audience into consideration, as well as how the website will be “seen” by the search engines. Web design must be consistent, navigation must be intuitive, and relevant keyword phrases must be well-integrated into the website’s content. None of these things come about by accident. It involves analysis, development, implementation, monitoring, and maintenance...all must be in place to make sure that keyword phrases result in strong placement within the search engines.
After the basics of website SEO have been implemented, a website must be submitted to as many “good” places as possible to give users the most opportunity to find the website. A number of methods and commercial websites can be used to accomplish this goal. Social networking websites, business listings, and mapping websites are only a few that can be used to promote and publish the URL of a website in ways that generate more website traffic.
Medical Web Design
MCG creates websites that are attractive, current, intuitive to navigate, and simple to use. Every site we build is custom-designed to meet the needs of the client. Modern websites need to engage users, and MCG incorporates interactive elements including video, blogs, forms, and calculators.
Web & Email Marketing
The Internet is the new frontier of marketing and advertising, and a digital strategy is essential to reaching your prospective patients where they are: online. MCG takes a comprehensive approach to website management, web marketing, linking pay-per-click campaigns on major search engines and Facebook, banner advertising, social media, website promotions, and traditional media campaigns to drive brand impressions, generate leads, and help you capture market share.
- Email Marketing: Build a base of involved patients by staying in touch with offers and special promotions.
- Pay-Per-Click Campaigns: Affordably bring more leads to your website using paid search engine advertising and highly targeted social media advertising. Our pay-per-click campaigns are managed by certified Google AdWords Professionals.
- Banner Ads: MCG will analyze your local market and determine the best placement for banner ads, as well as keywords that may help your pay-per-click campaigns stand out.
Social Media
Building a social media presence gives your practice or company a platform for ongoing relationships with patients and keeps you from falling out of sight and out of mind. MCG can create and maintain your social networking presence, provide guidance for updates, and integrate your entire presence, from your website to your blog to your Facebook page, so that it all works together to generate patient leads.
Search Engine Optimization
The best website in the world is useless if no one can find it. MCG’s search engine optimization services work to ensure that you appear early in search results for all your service areas. We will develop your optimal list of keywords and keyword phrases, tailor your content to appeal to search engines, submit your site to all the relevant and important search engines, and manage your site’s metadata.
E-Commerce
Do you want to improve your bottom line by selling online? MCG can help.
Rich Website Analytics
MCG will provide a complete profile of your website’s traffic and usage on a quarterly basis. Information in your report includes:
- What geographic location visitors are coming from
- How many users are visiting the website
- How long visitors are staying on the website
- What keywords your visitors are searching for
- The most popular pages of a website
Standards-Compliant
MCG’s website code meets current CSS & XHTML standards.
Web Hosting
MCG offers cost-effective hosting for your website.
