Web Services

Do you have a digital strategy?

Your online presence is an important part of your professional image and overall communications and marketing plan. You need a website that delivers results. If it isn’t search engine optimized, if its design isn’t responsive, or if it is more than two years old, it just can’t pull its own weight.  And if you don’t have anyone to manage it on a day-to-day basis, that’s even worse. No analytics? That’s bad.  Invisible, unresponsive, stale, and neglected—your website doesn’t have a chance to make you shine. And that reflects on you. Unfair? Maybe. But it’s a digital world—and you need a digital strategy.

Our consultants and web team build your strategy and put it in motion by:

  • Designing, coding, and managing responsive websites crafted to provide an optimal viewing experience across a wide range of devices and chock full of keywords and features that make it highly visible to search engines
  • Providing valuable analytics about your visitors (how many, where they are coming from, how long they are staying, their favorite pages—useful intel)
  • Monitoring your website security to protect it from hackers and Internet pirates, and backing up your site to get you back on track quickly when it seems the worst has happened
  • Overseeing your reputation management
  • Producing web videos

By the way—who’s managing YOUR social media?

Social media (Facebook, Twitter, LinkedIn, YouTube, etc.) has emerged as an increasingly important element of marketing and advertising campaigns. We actively and responsively manage this medium—your digital mouth—for you as part of your coordinated, customized marketing solution. By developing and maintaining thriving social media pages, we help you broadcast your brand message and allow you to take part in influential conversations with your consumers.

Whether you have already established a following on social media and are looking to improve your strategy, or you are just getting started, we can create a social media marketing plan customized to your needs.

Video Production

The ongoing social media conversation makes it possible to spread word-of-mouth good news about you at warp speed, and responsive web design makes it easier for those contacts to find your website and have an optimal viewing experience once they get there. But there’s one more thing you must have to capitalize on the interest you have generated—something with a feel of authority that helps to convert the buzz into new business in the form of more office visits and procedures. That would be videos.

VOICES: Tell your story

Sometimes that warp speed word-of-mouth could benefit from a bit of slowing down that allows interest to develop into a thoughtful consideration. A well-produced video testimonial allows happy patients to tell their stories with subtlety not possible with social media or still photography formats alone. Their moving—both literally and figuratively—stories are powerful calls to action designed to motivate a viewer to pick up the phone and call.

VERSATILITY: On the web, and in reception and exam rooms

Displayed on a flat-screen TV in your reception area, your videos can captivate the audience in your reception area, educating them and making their wait time seem shorter. Our custom education videos can also be found on iPads in our clients’ exam rooms.

VISIBILITY: Want to be taller and better looking?

While we can’t do much along those lines for you personally, our versatile custom web videos help your website stand head and shoulders above the crowd by providing valuable links to YouTube, Facebook, Twitter, and your blog. Our video producer/director supervises all aspects of production—scripting, capturing high-definition footage on location, editing, digital effects. We’re state-of-the-art all the way. You’ll like the look.

VALUE: Working with an eye toward the future

While we focus on your current projects, our producers plan ahead to capture footage that will prove useful for your future video needs. That forward thinking saves our clients on production costs down the line. You’ll like that, too.

Branding / Marketing

Your creative solution may include branding that will be incorporated into the design and development of:

  • A search engine optimized website
  • Email marketing
  • Printed collateral (brochures, stationery packages, folders, appointment cards, counter cards, and signage)
  • Pay-per-click advertising
  • Web videos
  • TV and radio spots
  • Social media
  • And anything else you need!

Don’t know anything about some of these materials? That’s okay. We do.

The MCG Creative Process

We thoroughly research and evaluate your market, applying a wealth of experience and insights acquired during our years of working with practices across the country. We combine this hard-earned knowledge, media savvy, strategic planning, and creativity to produce and execute a coordinated, customized marketing and advertising solution. “One-stop shopping” for short.

Optimizing Your Marketing with Media Services

When was the last time a media professional analyzed your practice’s marketplace? Helped you to better understand marketing demographics and key local media outlets? Provided the intel needed to develop a focused marketing campaign?

If you answered “not lately” or “never,” don’t spend another marketing dollar until you ask Medical Consulting Group to track down your target demographic and map out the best route to reaching those patients. Then tell us how many dollars you want to commit to a campaign, and we’ll give you a totally customized media “buy” proposal. We can even handle the placement of your print, radio, and TV advertising campaign.

Heck—our Creative Studio’s imaginative geniuses can create the elements of that campaign, and our digital aces provide web and social media services that extend your campaign’s reach.

And all you have to do is ASK. Just like pushing the “easy” button.